Closing Report -

Bit 2009:

The most important tourism fair in Italy and one of the four most important fairs in the world and the figures are substantially in line with those of the previous edition: 153,800 visitors overall: of these 101,000 were professional Operators (81,500 Italian Operators and 19,500 overseas Operators).

The turnout for members of the public, which reached 52,800 visitors, is also a significant figure.

The 30th edition of Bit – the International Tourism Exchange - will be held in the fieramilano area in Rho
from Thursday 18 to Sunday 21 February 2010.

(Source by: fieramilano press release)

Why Bit:

Breaking every record, Bit continues to stand out as the standard-setting tourism fair in Italy and the world. Italy’s top tourism event, Bit 2008 recorded: 155,000 total attendance (+3% over 2007); 108,500 were professional visitors and 20,500 of them came from abroad. The over 5,000 exhibiting companies came from 152 nations around the world. Bit’s unique exhibition concept meets the needs of all industry stakeholders, from travelers to trade professionals and tourist boards.

Why Discover America Pavilion:

Participation in branded U.S. Pavilions provides U.S. travel & tourism destinations and organizations with an in-country opportunity to interact face-to-face with their primary buyers through cost-effective participation alternatives. The Discover America brand serves as a unifying element for the whole industry; it positions and promotes the United States, and serves as a quality standard for representing U.S. travel & tourism interests abroad.

Discover America Pavilion Exhibitors are offered:

Sponsorship and promotional opportunities
Optional furniture, plants, equipment
Custom signage and graphics
Custom booths
On site labor
Booth staff and interpreters
Consolidated shipments
Hotel accommodations
VAT refund service